Franchise Earnings Guide
How Much Does a Roadside Assistance Franchise Make?
The honest answer: it depends on your mix. Owners who lean on direct-to-consumer calls and local B2B accounts materially outperform operators stuck in low-margin motor club work. Here's how the DRIVE Roadside model stacks the deck.
Direct-to-Consumer Calls
Retail-priced service calls — battery, tire, lockout, fuel, and tows — booked through DRIVE's brand and marketing engine. These are the highest-margin jobs in the industry.
Local B2B Accounts
Dealerships, fleets, property managers, and used-car lots that need reliable roadside coverage in your territory. Recurring, predictable revenue you build locally.
Provider Network Margin
You dispatch vetted local providers for tows and heavy jobs. You own the customer, keep the margin, and never buy a wrecker.
Motor Club Overflow
Low-margin motor club work can fill capacity between direct calls — useful as a floor, but never the core of the business.
Unit Economics
Gross Margin by Revenue Type
Ranges reflect typical service jobs in the industry. Your actual mix determines how the P&L reads at year end — DRIVE is built to keep you weighted toward the margins that fund real growth.
You set the price. Customers pay retail for fast, reliable service — no insurance middleman clipping the ticket.
Volume is easy, pricing is dictated to you. Great for filling gaps, poor as a foundation.
Negotiated rates with steady volume. Highest lifetime value once the relationship is built.
Why DRIVE Owners Outperform
- • National SEO and paid media feed your territory with direct-to-consumer calls.
- • A trained call center converts inbound demand instead of dropping it.
- • The provider network eliminates truck payments and driver payroll for tows.
- • Local ownership and accountability protect the customer experience.
- • A tech stack most single-shop operators can't afford to build.