Exclusive Territory
Your market is yours. Build the dominant roadside business in your area with protected territory rights.
Roadside Assistance Franchise
The Roadside Assistance Franchise Built to Lead Your Market.
Own an exclusive territory in a recession- and AI-proof industry — backed by a proven operating system, national brand, and a team that's done it before — with freedom, ownership, and control of your own territory.
Battery · Tire · Lockout · Fuel — four essential services, one platform.
An estimated $6.5 billion U.S. roadside assistance market today, with continued annual growth and projections exceeding $9 billion in the early 2030s.
Sources: Fortune Business Insights (U.S. Roadside Assistance Market, 2022–2029); KBV Research (USA Roadside Assistance Market, 2023–2030).
The Opportunity
A Service Franchise Where the Hard Stuff Is Already Built.
Most people who enter roadside assistance start from zero: no software, no brand, no customers, no dispatch infrastructure. They spend years — and hundreds of thousands of dollars — Trying to build a business.
As a DRIVE Roadside franchisee, you skip all of that. You start with a proven, direct-to-consumer roadside platform refined through real jobs since 2018 — with the training, playbooks, and support to own your market from day one.
We're not dependent on motor club work. Our model is built on direct-to-consumer customers — an unusual position for a service franchise in this category.
Low Overhead
No Tow Truck. No Tow-Truck Insurance. No Heavy Equipment.
Use a regular vehicle. Most roadside jobs — battery, tire, lockout, fuel — don't need a truck.
Skip commercial tow insurance. Without a tow truck, you avoid the premiums that come with operating one.
Inexpensive tools. The equipment you need costs a fraction of a truck — keeping operating expenses low.
Grow your team. Several providers sign up across the nation every day to get jobs. When one signs up in your territory, we send you the referral to follow up on and add to your team.
Your Rescue Fleet
Start With What You Drive. Scale Into a Branded Fleet.
Launch with a regular vehicle and DRIVE Roadside wrap — then grow into trucks and vans as your territory scales. Every unit is a rolling billboard in your market.
DRIVE Roadside SUV
The everyday rescue vehicle — battery, tire, lockout, fuel.
DRIVE Roadside Truck
Added capability for heavier jobs and winch-out calls.
DRIVE Roadside Van
Mobile service unit built for tools, parts, and coverage.
Why Buy a Franchise
The Hard Stuff Is Already Done
The honest answer to "why buy a franchise instead of starting from scratch" is simple: we already built the hard stuff.
The softwareThe dispatch platformThe marketing engineThe brandThe operating standards
Instead of spending years and hundreds of thousands of dollars building infrastructure, you start with the machine — and put your energy into growing your market.
To win, you just need the right tools and team.
Training & Support
No Roadside Experience? No Problem.
Most DRIVE franchisees do not begin with professional roadside-assistance experience. Our training program is designed to take you from zero to operational.
You will receive 30 days of initial training, followed by weekly check-ins during your first 90 days and continued coaching as you grow your business.
- No previous roadside experience requiredStart fresh — our platform, playbooks, and training cover the roadside side.
- 30 days of initial trainingComprehensive training designed to take you from zero to operational.
- Weekly check-ins for 90 daysStructured support during your first 90 days to keep you on track.
- Ongoing coaching and supportContinued coaching and operational support as you grow your business.
Home-Based Business
Run Your Business from Home
No storefront. No office lease. No warehouse.
Your dispatching, reporting, job management, and payments can be managed through DRIVE's technology platform, allowing you to operate the business without the overhead of a traditional commercial location.
Many service franchises require substantial investments in both facilities and specialized fleet vehicles. The DRIVE model is structured to reduce or eliminate those major fixed costs.
Build an exclusive territory without the expense of maintaining a traditional storefront or towing fleet.
Initial Investment Comparison
A Lower-Cost Path to Franchise Ownership
Own an exclusive DRIVE territory for a fraction of what many traditional franchise concepts require.
Unlike businesses that depend on expensive real estate, major buildouts, or specialized towing equipment, DRIVE is designed around a home-based, technology-supported operating model.
| Franchise or business category | Typical all-in investment |
|---|---|
| Fast-food franchise | $250,000–$3 million+ |
| Fitness studio franchise | $150,000–$500,000+ |
| Plumbing franchise | $100,000–$350,000+ |
| DRIVE Roadside | Less than you think |
THE DRIVE
Make a difference in your local community.
Help people in your community in their time of need.
What You Get
Everything You Need to Dominate Your Territory
National Brand
Operate under a recognized national roadside brand — with the credibility and trust that comes with it.
End-to-End Tech Platform
Dispatch, provider management, real-time GPS, payments, and reporting — all handled by one platform. No duct-taped software stack.
Customer Acquisition Engine
National and local SEO plus proven digital ad playbooks that generate customers in your territory from day one.
Call Center Support
We answer the phones. You don't have to stand up your own call center — customer intake is handled.
Playbooks, Training & Support
Operating standards, provider recruiting playbooks, and continuous training so you're never figuring it out alone.
Marketing Performance
Marketing Built Around Results
Every advertising dollar is tracked from the initial click through the completed roadside job. Franchisees can see what their marketing is producing through clear, transparent reporting.
Our campaigns are designed to generate real customer demand — not just impressions, clicks, or leads that cannot be connected to revenue.
- Full-funnel visibility See how clicks become calls and calls become jobs.
- Revenue-connected reporting Franchisees know which marketing is producing real results.
Additional Revenue
Expand Your Business with Additional Motor Club Work
When you have additional capacity, DRIVE can help connect you with reputable motor club networks that may provide supplemental roadside-assistance work.
This gives franchisees an opportunity to keep their drivers productive, increase job volume, and expand their businesses by accepting additional motor club work when capacity allows.
- Keep drivers productiveFill slower periods with supplemental work when your capacity allows.
- Grow job volumeIncrease your overall business volume without chasing customers directly.
- Flexible opportunityAccept additional motor club work only when it fits your schedule.
- Reputable networksWork with established motor club networks DRIVE helps connect you with.
Tow Referrals
Earn Commission on Tow Jobs — Without a Tow Truck
Most DRIVE jobs are handled on-site with a battery, tire, lockout, or fuel service. But when a customer really needs a tow — whether a tire change can't be completed safely, or they simply called in for a tow — you don't turn them away.
You send that job back to our vetted local tow network, and you earn a commission for coordinating the service completion. You stay the customer's trusted point of contact while the provider handles the heavy equipment.
- Commission on every tow referralEarn revenue when a tow job is sent to a vetted network provider.
- No tow truck requiredCapture tow revenue without buying, insuring, or maintaining a wrecker.
- Vetted local providersTow jobs are handled by trusted providers in your territory.
- Keep the customer relationshipYou remain the customer's local DRIVE owner, even when a tow is needed.
Local Digital Presence
Your Market Gets Its Own Page on Our Site
Every franchisee gets a dedicated landing page on driveroadside.com — backed by the domain authority we've built since 2018. Linked to your Google Business Profile, it strengthens your rating and local visibility.
- Dedicated landing page on driveroadside.com, inheriting the site's domain authority so you rank locally from day one.
- Google Business Profile boost. Linking your page to your profile helps its rating and puts you on the local map.
- Review management, handled. We manage your reviews and help build your local reputation — you watch it grow.
Your Role
Your Local Knowledge Is Gold
While we handle the tech, brand, marketing, and call center, you focus on what only a local owner can do.
Local ownership + national infrastructure.
That's the model.
- Build and manage relationships with local service providers
- Grow your territory's provider network and coverage
- Own the local market presence and reputation
Our Mission
To build the country's leading roadside assistance franchise by combining local ownership with national technology and customer acquisition.
You're not buying a job. You're stepping into a proven service franchise system to lead in your local market.
"If you sell something today, you make a customer for today. But if you help someone, you make a customer for life."
The Franchise Info
Frequently Asked Questions
The short answers are here. The full numbers — investment, territory map, and fee schedule — are in the Franchise Info.
Request the Franchise InfoReady to Own Your Market?
Territories are exclusive — once your market is taken, it's gone.